

During Mike's tenure both Caleres and Anheuser-Busch achieved record earnings driven by action from teams under his leadership. These fundamental shifts in business results drove enhanced top line sales, improved margin structure, market share growth and ultimately growth in shareholder value
Mike and his teams created strategies to close gaps and capitalize on white space opportunities with consumers in the marketplace
His consumer and merchandising insights teams created actionable insights from cutting edge and industry leading data sources and tools. Lead AI transformation to solve problems with an art+science approach
Mike's sales and planning teams relentlessly executed those strategies on a daily basis through clear guidelines and direct objectives to achieve aligned upon goals
KPIs were established and monitored routinely to ensure disciplined execution behind the outlined strategies, that in turn generated incremental sales, margin and market share results
Mike's combination of analytical skills, ability to identify opportunities, create strategy to capitalize on those opportunities and rally teams to execute those strategies have been described as his “superpower” and “is a precious talent valued by any organization”
Noted for delivering impactful messages to large groups of industry professionals and board teams through live speaking engagements on stage, professional video productions and taped messages

Mikes breadth of leadership in his ten years at Anheuser-Busch included sales, planning, consumer insights and category management divisions

Mike was brought in to establish the sales and merchandise planning function at Caleres, which led to record earnings within two years. His breadth of leadership in his nine years includes sales, planning, insights, merchandising, while managing >$1M annual vendor contracts with syndicated data and consumer insights vendors
Mike led massive 540 bps YOY growth in profit margin from 12.4% to 17.8%, along with topline sales growth 4.6% YOY, to become the #1 company in Fashion Footwear market share with 9.4%, on $1.3B in retail sales, within a $16B industry, according to Circana
At Anheuser-Busch, led Michelob Ultra to the #1 brand in the industry, unseating both internal and external brands, through leadership of the “Ultra Acceleration Plan” rooted in insights to create the strategy and delivered through disciplined execution of the strategy
Mike currently serves on one boards of directors, was nominated to serve on AB prestigious Wholesaler Panel, was selected to chair Caleres United Way campaign that greatly exceeded its charitable contribution target
Mike holds an MBA and Bachelor of Science from Southern Illinois University
Mike is PMP certified from the Project Management Institute, Category Management Certified, and AB-Six Sigma White and Green Belt
Outside of the office Mike volunteers his time leading youth sports programs at his church, enjoys his time outdoors, and is blessed with his wonderful wife and two teenage children
Email: Michael.R.Mayer@gmail.com
Call or text: (314) 346-1223
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