Michael R Mayer

Michael R MayerMichael R MayerMichael R Mayer

Michael R Mayer

Michael R MayerMichael R MayerMichael R Mayer

 

VICE PRESIDENT LEADING COMPANIES TO GROW

Delivered Record Earnings

Created with Data-Driven Insights

Driven by Actionable Strategy

During Mike's tenure both Caleres and Anheuser-Busch achieved record earnings driven by action from teams under his leadership.  These fundamental shifts in business results drove enhanced top line sales, improved margin structure, market share growth and ultimately growth in shareholder value

Driven by Actionable Strategy

Created with Data-Driven Insights

Driven by Actionable Strategy

Mike and his teams created strategies to close gaps and capitalize on white space opportunities with consumers in the marketplace

Created with Data-Driven Insights

Created with Data-Driven Insights

Created with Data-Driven Insights

His consumer and merchandising insights teams created actionable insights from cutting edge and industry leading data sources and tools.  Lead AI transformation to solve problems with an art+science approach

Executed at Retail

Through an Unmatched Skillset

Created with Data-Driven Insights

Mike's sales and planning teams relentlessly executed those strategies on a daily basis through clear guidelines and direct objectives to achieve aligned upon goals

Measured by Results

Through an Unmatched Skillset

Through an Unmatched Skillset

KPIs were established and monitored routinely to ensure disciplined execution behind the outlined strategies, that in turn generated incremental sales, margin and market share results

Through an Unmatched Skillset

Through an Unmatched Skillset

Through an Unmatched Skillset

Mike's combination of analytical skills, ability to identify opportunities, create strategy to capitalize on those opportunities and rally teams to execute those strategies have been described as his “superpower” and “is a precious talent valued by any organization”

Dynamic public speaker

Dynamic public speaker

Dynamic public speaker

Noted for delivering impactful messages to large groups of industry professionals and board teams through live speaking engagements on stage, professional video productions and taped  messages

at top CPG and consumer goods

CPG: Largest Brewer in the World

Consumer Goods: Leading Fashion Footwear Company

Consumer Goods: Leading Fashion Footwear Company

Mikes breadth of leadership in his ten years at Anheuser-Busch included sales, planning, consumer insights and category management divisions

Consumer Goods: Leading Fashion Footwear Company

Consumer Goods: Leading Fashion Footwear Company

Consumer Goods: Leading Fashion Footwear Company

Mike was brought in to establish the sales and merchandise planning function at Caleres, which led to record earnings within two years.  His breadth of leadership in his nine years includes sales, planning, insights, merchandising, while managing >$1M annual vendor contracts with syndicated data and consumer insights vendors

Career Highlights at Caleres

Career Highlights at Anheuser-Busch

Career Highlights at Anheuser-Busch

Mike led massive 540 bps YOY growth in profit margin from 12.4% to 17.8%, along with topline sales growth 4.6% YOY, to become the #1 company in Fashion Footwear market share with 9.4%, on $1.3B in retail sales, within a $16B industry, according to Circana

Career Highlights at Anheuser-Busch

Career Highlights at Anheuser-Busch

Career Highlights at Anheuser-Busch

At Anheuser-Busch, led Michelob Ultra to the #1 brand in the industry, unseating both internal and external brands, through leadership of the “Ultra Acceleration Plan” rooted in insights to create the strategy and delivered through disciplined execution of the strategy

Other Career Highlights

Career Highlights at Anheuser-Busch

Other Career Highlights

Mike currently serves on one boards of directors, was nominated to serve on AB prestigious Wholesaler Panel, was selected to chair Caleres United Way campaign that greatly exceeded its charitable contribution target

Education

Additional Info

Other Career Highlights

Mike holds an MBA and Bachelor of Science from Southern Illinois University

Certifications

Additional Info

Additional Info

Mike is PMP certified from the Project Management Institute, Category Management Certified, and AB-Six Sigma White and Green Belt

Additional Info

Additional Info

Additional Info

Outside of the office Mike volunteers his time leading youth sports programs at his church, enjoys his time outdoors, and is blessed with his wonderful wife and two teenage children

Contact Mike

Email: Michael.R.Mayer@gmail.com

Call or text: (314) 346-1223

Copyright © 2026 Michael R Mayer - All Rights Reserved.

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